Elements of this website require JavaScript, and will not function unless you enable it or use another browser with JavaScript support. Through this engagement between the University and Air New Zealand and Aimia, both partners with global reach, we also hope to see flow on benefits. Joint venture very promising on world stage. Microsoft New Zealand also facilitated introductions to potential partners where the discussions are ongoing. The lead generation service contacted potential retail customers and 11Ants Analytics is developing the resulting leads with RAP demonstrations. Your browser has JavaScript disabled or does not support JavaScript. 
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Value capture is maximised by keeping 11Ants onshore, creating new employment opportunities, and transferring knowledge for the benefit of another New Zealand company. Fuyala says the business, which has already licensed its solutions to a number of notable customers in New Zealand and Fortune clients around the globe, will remain based in Hamilton.
Elements of this website require JavaScript, and will not function unless you enable it or use another browser with JavaScript support. Mackintosh adds the sale was a success for 11Ants Analytics, major shareholders WaikatoLink and Endeavour Capital, and other minority investors.
Working at 11Ants Analytics | Glassdoor
New product development opportunities Marc Allsop, Senior Vice President, 11anfs Business Development, Aimia says, "While this is a small tuck-in investment, working with an innovative airline partner such as Air New Zealand and the 11Ants team immediately adds to Aimia's deep global data analytics and product capabilities, and is a fantastic opportunity for us to develop new products for the untapped travel sector.
Duncan Mackintosh, 11wnts Executive of WaikatoLink says, "11Ants Analytics is a great example of how the University can take ground breaking research and develop it through to stand alone commercial entities which can add tremendous value to some of New Zealand's and the world's largest companies. WaikatoLink Limited, the commercial arm of the University of Waikato, announced today that it has completed the sale of the business of spinout company 11Ants Analytics to a joint venture between Air New Zealand and Aimia Inc.
Having used its direct sales force to approach individual retailers in New Zealand and Australia, 11Ants Analytics recognized that, to achieve global scale, it would have to rely on partners.
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Joint venture very promising on world stage. Microsoft partners, and their customers, leading the way with IoT in New Zealand. Using AI as a shortcut to profits. Beyond that, access to people of the calibre of WaikatoLink's Duncan Mackintosh and Endeavour's Sir Neville Jordan is of immense value to a company of any size.
It delivered a lot of value in terms of an excellent framework and in terms of a huge amount of obviously hard-won knowledge and wisdom. We began with a raw technology, incubated it, raised venture capital, attracted a world-class management and technology team and ultimately sold the business to a consortium with the capability to turn it into a world leader.
The lead generation service contacted potential retail customers and 11Ants Analytics is developing the resulting leads with RAP demonstrations.
11Ants Analytics Group | Scale-Up New Zealand
Through this engagement between the University and Air New Zealand and Aimia, both partners with global reach, we also hope to see flow on benefits. Air New Zealand and Aimia possess both the vision and the ability to turn 11Ants into a force to be reckoned with on the world stage, which is of great benefit to New Zealand.
However, there were two challenges: Many benefits for New Zealand. The impact of dark marketing.
The entire 11amts Program was completed in just eight weeks. Air New Zealand General Manager Customer Value Hamish Rumbold says the airline has a strong focus on keeping customers at the core of its business and investing in the things they truly value. Your browser has JavaScript disabled or does not support JavaScript.
Governance and leadership second-to-none Fuyala added that the governance and structure supplied by WaikatoLink and Endeavour Capital were unparalleled.
To assist 11Ants Analytics in gaining direct customer contacts in the United States, Microsoft also provided the company with a lead generation service to targeted select retail customers through a tele-sales campaign. This is a benefit Microsoft extends to select ISVs to assist them in expanding internationally.
Microsoft New Zealand also facilitated introductions to potential partners where the discussions are ongoing. Both these deals have been a long time in gestation and demonstrate not only WaikatoLink's leadership and dedication to developing new opportunities from research, but also that "good things take time". With the market opportunity assessed, its value propositions defined, and business terms in place, AIM International identified partners for introductions by Microsoft.
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